In May 1997 the Labour party won the general election. In the manifesto was ‘New Deal’, a national initiative to give unemployed 18 – 25 year olds six months work experience, training, qualifications and jobs.
CyberCycle already had graduates volunteering in exchange for a reference on their CVs to demonstrate practical experience, without which they could not get jobs and with which they did. A government official heard about CyberCycle and when Guy Tompkins visited he said "I imagine that when Tony Blair and Peter Mandelson were sitting around the kitchen table and inventing the idea of the New Deal, that CyberCycle would have been what they had in mind.... rarely in my career in the Employment Service have I come across a project which is so perfectly fitted to the bill."
CyberCycle was therefore the ‘Pathfinder’ for New Deal and so successful that it was decided to franchise out the project to other community organisations across the UK. At 20 other charities grant funding was sourced, staff were recruited and trained and workshop equipment and the first donations of PCs were provided. McSense CyberCycle and others are still operational today, 10 years later.
Tony Blair and David Blunkett invited representatives of CyberCycle to share the platform with them at the first national New Deal conference in Birmingham in 1999. The Prime Minister wrote “Thank you … I was impressed by the commitment to New Deal. It is good that these opportunities have come to fruition for so many young people.”
Gordon Brown visited CyberCycle in 2000 and many other government ministers and MPs also expressed interest and support. The Chancellor wrote “I was very impressed by the work you do – both giving young people the opportunity to gain skills as part of the New Deal and providing access to computers to low income families.”
CyberCycle delivered 6,250 PCs to the unemployed in the Midlands under the Chancellor’s ‘Computers Within Reach’ scheme during 2000 and 2001. All CyberCycles were then handed over to their ‘host’ community organisations with ‘no strings’ attached and set free. In 2004 Microsoft approached Charity Logistics to manage a new project aimed at providing refurbished PCs to the developing World. A project specific subsidiary to manage this activity was created and named “Digital Inclusion”, a name selected to convey the overall objective. However, it was decided that this name did not mean much to ordinary people and was later changed to “Computers 4 Africa”.